Business applications are rich with features and functionality that minimise time loss and maximise efficiencies. Creating an app in this area is full of financial rewards when time and consideration is taken.

The Business App

Businesses latch on to hardware and software if they make sense for their employees. If money can be saved, the take up can potentially be huge. The brilliance of apps is that they reach roaming individuals through mobile phones, tablets and other portable devices.

It is all about speedier operation. If you can release an app that increases communication, reduces possible delays and more importantly improves sales, your app will attract the commercially minded individuals looking to invest in a potential new revenue stream.

Extra Pressures

If your app fails to deliver in any way, rather than a rapturous applause from the business community – a horrific barrage of complaints will appear in your email inbox. As well as increasing profits, businesses can as easily lose money as well if your app suffers any abnormalities.

You will need to be on your game at all times, following any queries and complaints with the utmost expediency. At the end of the day, it is all about respect between yourself and the business in question.

Cross Platform

Wherever possible, apps that work on various brands and not limited to a single design offer much larger potential for growth. Although this isn’t always possible due to differing programming languages, hardware requirements and personal skill sets – if you can broaden the audience to other platforms and offer compatibility between them, this will be a big advantage.

A potentially lucrative area of wealth for the budding app creator is to design software that can cunningly link to business stores. Often known as affiliate schemes, apps that focus on relevant topics for example music, books or movies could then link to appropriate items that are for sale on other well known websites.

Be careful how you apply this cash generator though. You don’t wish it to appear akin to just another advertisement that can be overlooked or worse – upsets the user experience.

Instead, if a user is searching for information on a particular piece of music, offer the relevant content first and then feature links to tracks, albums and music videos of the artist in question. If links can offer choice and information as well as commission for you because of a resulting sale, all the better for everyone involved.

Portable Presentations

Tablet devices are perfect for presentations and work wonderfully when used to display a range of products to potential clients at their home or in a meeting – utilising information, images and even video.

App Creation Series

There are literally hundreds of thousands of applications and games available to download using the digital marketplace. These range from basic clocks to fully fledged 3D gaming experiences rivalling even the leading portable devices that usually only specialise in this field.

Your challenge is competing with this vast library of already impressive offerings which, although a daunting prospect to the fledgling traveller, can be navigated successfully with the right ideas and implementation. Whether you want to create an income generator or simply desire recognition for your efforts, this book will aim to show you the path and inspire your imagination to overflow with possibilities.

Allow James Woodcock to guide you through the wilderness and raise your chances of realising your development dreams by detailing different routes with this light hearted tour of the Apps terrain. Featuring a myriad of exciting and surprising examples, you can glean important suggestions for your own creation.

App Creation Series Index:
App Creation – Beginners Guide to App Design, Development and Marketing

Illustrations by Steve Ince

Starting out as an artist at Revolution Software, he moved over to production before settling as a writer-designer. With various titles like the Broken Sword series behind him, Steve turned to Freelance in 2004 and in 2008 earned a Writers’ Guild Award nomination for So Blonde.

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James Woodcock

James is a Freelance Journalist, Copywriter, Author, Blogger & Podcaster specialising in gaming, gadgets and technology, both retro and modern. Ever since he experienced the first controllable pixel movement on the television screen, he has been entranced by the possibilities and rewarding entertainment value generated from these metal and plastic boxes of delight. Writing hundreds of articles, including commentary and reviews on various gaming platforms, whilst also interviewing well-known industry figures for popular online publications. Creator of the ScummVM Music Enhancement Project and host of the Game & Gadget Podcast. View his portfolio here: James Woodcock's Portfolio.

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